Great Social Media Advice from the Food Network
This commercial on Food Network is pitching the newest season of The Next Food Network Star. As our pal Bobby Flay walks toward the elevator, various people (I’m assuming they’re contestants) hold up...
View ArticleDo You Inspire Confidence?
My son is one month old. Having your first kid makes you think about a lot of stuff. One of the biggest thoughts for most first-time parents is “How in the world are they putting me in charge of this...
View ArticleDavid Ogilvy Talk on Direct Response Marketing
Interesting keynote from David Ogilvy for a direct response conference (I assume that is the context). I love the line about “…tasting blood.” I am sure Mr. Ogilvy would have loved all of the data that...
View ArticleWays Twitter Has Made Me A Better Person – I Notice More Cool Stuff
As someone who’s been active with Twitter, Facebook and other social media sites on an almost daily basis since 2008 (to my wife’s sometime chagrin), I thought writing about what I’ve gotten out of my...
View ArticleGary Vaynerchuk’s Secret to Social Media Success: Work Your A$$ Off
I’ve found that when businesses think about getting started in social media, a lot of time is spent debating and planning strategy. Are we trying to build brand recognition? Is Twitter going to be a...
View ArticleInterview with Evan Williams & Biz Stone of Twitter at the D7 Conference
I love listening to people explain their take on their own stuff. This is an interesting interview (even if the two hosts are kind of cantankerous) with Evan Williams & Biz Stone, the two main...
View ArticleSyFy’s Ghost Hunters Offer a Great Social Media Case Study
If you’ve been thinking about getting started in social media but are not sure what to say, check out a few episodes of the SyFy Channel’s show Ghost Hunters for inspiration. Why? Because Jason, Grant...
View ArticleHow to Market Your Business on Facebook
If the users of Facebook were citizens of a country, all 400 million of them would make up the third largest nation on the planet. And with over 50% of them logging into the site every day, developing...
View ArticleThe Best of Times and Worst of Times: Nike Golf’s “Earl and Tiger” Ad
I have two takes on Tiger’s first new ad with Nike Golf after all that’s happened over the past six months. It’s a pretty even split for me. The Best: After I screwed up as a kid and everything cooled...
View ArticleCheck Out “The Best Thing I Ever Ate” as a Social Media Case Study
The Food Network has built its whole business around basic social concepts since its beginning in 1993. Fans of different shows are often drawn to the host instead of what types of food they cook or...
View ArticleThink Local for Unique Content Marketing Opportunities
Terrior is is a French term used in wine making that loosely translates to “a sense of place.” It refers to the fact that the same chardonnay grapes grown in different vineyards (or even separate parts...
View Article
